Search Engine Optimisation has changed last month. Google has released its new system of indexing called Caffine.

So what is Caffine?

Caffine is a new indexing system (not ranking system) that will provide 50% fresher content results than before. Google promises that Caffine will index your pages almost instantly rather than waiting a week or a month to index and rank. Caffine was built for the future so that Google can compete with the instant nature of Facebook and twitter information.

You can find information now much quicker, almost as it is published. Every second of every hour of every day Caffine processes millions of website pages in parallel, meaning that whatever you blog, tweet, post or publish, it will be picked up and will be instantly searchable on Google.

Caffine uses over 100 million (100,000,000) gigabytes of storage in one database and adds more information at hundreds of thousands of gigs per day, making it the fastest, most powerful indexing engine ever invented.

Why did Google change?

It is because of the changing nature of the way that the internet is evolving. We have seen the growth of Youtube where videos are uploaded daily, Flickr where more content is uploaded every second, Twitter where conversations and information is procured constantly and Facebook creates searchable content daily. The average website is now more dynamic with blogs and content management systems allowing for daily content to be created. Both searchers and publishers expect to be able to find this content as it is published not a week or ten later when the content is old. To keep up with the natural evolution of the internet Google has had to invent Caffine.

What does this mean for Search Engine Optimisation?
Google says that it will be indexing new content higher than old content. Caffine is better at indexing higher quality websites relating to the specific keyword that you are searching for.

Google no longer uses the keyword tag for indexing (others do like Yahoo and Bing) but now uses the keyword density in the first 50 words of the website page. Emphasis now is placed on unique, original content and the perceived bounce rate recorded bu Google. Bounce rate is people that go to your site and immediately leave as it is not what they are after.

High quality incoming links with the searched keyword or key phrase in the anchor text are even more important now than ever before.

This all makes social media a very important Search Engine Optimisation tool. Networking sites like Facebook, Twitter, Linked-IN and Digg are very important to utilise now with unique content coming from each site. Posting identical content on each of these sites will not trick Google as it has done in the past. You will need to put in the legwork and be original to increase your rankings.

Google is also placing importance on page speed. How fast a page loads in the browser now has an effect on its rankings in the search results. DotCom Promotions has always placed great weight on the importance of fast loading pages as you will know if you have ever visited any site in our portfolio.

Google now places more importance on older domain names meaning new domains will struggle for a short time as they get established and move up in the search results. It also gives more prominence to domain names that contain the exact search phrase.

Call (02) 9957 3337 to find out how we can help you get more traffic to your site by optimising for the future.