Google AdWords Tip 4 – Turn off content targeting and search network.

The search network is where Google places advertising on other peoples websites. If you have a popular website you can make money from having a google ads display on it, and the ads that are shown on each form the Google Adwords Network.

The problem is, you don’t know where your ads are going to show and the people there are not really searching for your site. This does attract clicks but they are usually just browsers, not searchers, and it just costs you money each time they have a look.

You can turn Search Network Ad Placement OFF in the preferences. I usually leave the display on mobiles option ON.

Hope this helps.

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4. Google Adwords Tips (1)
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Tags: AdWords, Google, Google Caffine, Search Engine Optimisation, Sydney SEO

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