With Google changing their search engine optimisation methods recently with the implementation of Google Caffine it has become more important than ever before that you get your search engine optimisation right and keep up the effort each month.

We have put together some tips on search engine optimisation to help you locate your weaknesses and to help you see where you might improve your search engine optimisation efforts.

On Page Optimisation

Google says that 15% of your total search engine ranking and page rank comes from a score given to your On Page Optimisation. On Page Optimisation strategies include optimising keyword density, title tags, heading tags, image alt tags, seo friendly links and text that is Google friendly and relevant.

Social Media

With the advent of the Caffine servers that Google now uses it has become important to utilise social media websites like Twitter, Facebook, Linked-IN and WordPress to position your company as an authority and one that inspires trust in your field. You need to provide to your community constant daily value and Google will notice this and reward you.

Incoming Links

One of the best search engine optimisation techniques is to attract incoming links with the chosen keywords as the anchor text. You will also need some of them to be quality links which means that they need to come from high ranking pages from trusted sites. Any site that ends with .gov.au or .edu.au are considered trusted sites. You should also try to get listed on DMOZ though this is quite difficult. (DotCom Promotions still can’t get ourselves listed on DMOZ, it is very exclusive). Major forums and information reources are also good sites to target.

Value Added Pages

This is a search engine optimisation technique that is highly effective. It is sometimes called link baiting as you are trying to get people to link to your site to get something. The idea is to create high quality content on your site to attract positive attention from other websites that in turn link to your wonderous content. That is the idea in a nutshell. It could be free photos, software, a great story, amazing information, an informative article about search engine optimisation or anything else that you can think of that your niche market might crave. Once the page becomes popular and linked to the page rank will rise and so will your site rank.

Hope some of that was helpful, I will try to write more tips as they pop up. In the meantime you might look at your own site and find that you could use a little SEO too. Call us on (02) 9957 3337 and find out what DotCom Promotions can do to help your search engine optimisation.