Search Engine Optimisation
Friday, November 4th, 2011
In the Google blog post announcing his change we are told
Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.
We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
Call us on 02 9957 3337 to find out how this effects your own rankings.
Posted in Google, Google AdWords, Search Engine Optimisation, SEO, Website Design | No Comments »
Monday, February 7th, 2011
It seems as if the feud Between Microsoft and Google is about to escalate. Google has now said it has proof that Microsoft’s search engine Bing has been copying its search results and re-publishing them as its own.
Google apparently entered a misspelled word ‘hiybbprqug’ and created fake results for it. The same results appeared later on the Bing search engine proving that they has in some way at least copied the unique to Google result.
A statement made by Bing vice president Harry Shum compared Google’s method of investigation to techniques used in novels.
We will follow this story closely and bring you the results later this month.
Tags: Google, Google Caffine, Search Engine Optimisation, Search Engines, SEO, Website Design
Posted in Google, Search Engine Optimisation, SEO, Website Design | No Comments »
Friday, January 28th, 2011
These come directly from the Google Guru – Matt Cutts.
1. Think about what someone will type when they want to find your site.
Find out what your users are going to type then make sure those keywords are on your page. Its that easy.
2. Title tags matter.
It is the first thing a user sees when they are searching as Google also uses it as the title for the listing.
Don’t forget the description tag too. Often when users are searching the Title tag drags them in to read and the description makes them think this is exactly the page I am looking for and therefore click through to your page.
3. The more links to you the higher you will be indexed.
Don’t know how to get links in to your website? First try filling in your business in all the local directories like Google Places, Hot Frog, Yellow Pages, White Pages, True Local, Local, Startlocal, Aussielocal, there are hundreds of them and each link to you gets you a little bit higher in the Google indexing.
4. Get a WordPress Blog.
Starting a blog is a really good idea too. Make sure that the articles are interesting and you will get people linking to your stories. If the blog is onsite then the links in count as links into you. Google loves wordpress.
See the complete video on youtube here.
Tags: Blog, Google, Search Engine Optimisation, SEO, Social Media, Sydney SEO
Posted in Blog, Google, Search Engine Optimisation, SEO, Social Media | 4 Comments »
Thursday, December 16th, 2010
The introduction of Google Caffeine is having a significant effect on Search Engine Optimisation. To keep your ranking or to obtain a better ranking it is vital that your website creates a clear theme. It is important to create silos (partitioned relevant areas of content) so that Google can see that they are subsets of a larger specific topic.
Once you implement the silo structure to your website you are less likely to find your website losing ranking to newer, smaller websites that are more narrowly focused.
Google’s new Caffeine has 4 major changes to the way you website is crawled, indexed, and ranked.
1. Spider indexing is no longer set a long intervals and actually takes place almost instantly, constantly.
2. New websites are indexed much faster and existing websites are now indexed for keywords that they were not previously targeting using “Latent Semantic Indexing”.
3. Websites are now ranked in terms of their relevance.
4. Google no longer uses the keywords meta tags to index your site.
Tags: Google, Google Caffine, Search Engine Optimisation, SEO, Social Bookmarks, Sydney SEO, Sydney Web Design
Posted in Google, Google AdWords, Search Engine Optimisation, SEO, Social Media, Website Design | Comments Off
Saturday, September 11th, 2010
Google AdWords Tip 5 – Test different Advertisments and positions.
How much difference will being first, second third or tenth position make to your conversion rates and your budget? To be effective, you should know.
Test your advert in each position and watch how many clicks it gets in each. Also see if the lower positions work as well as the top. You can get the lower positions cheaper so you can get mpre clicks, that is, if you can attract the clicks at the lower positions.
Try different creatives. Write different adverts and try them at different times and judge the click ratios. Throw out the least performing ads and create new ones to try to beat the best performing ads.
Remember that the AdWords ranking algorythm works on a CPC x CTR (click thru rate). It also takes into account how well targeted the keywords in the advert are to the page that it goes to and also compares to the search key phrase that has been used to invoke the advert.
Two adverts at the same bid price (CPC) will be judged higher or lower by the amount of clicks each attracts (CTR).
There is also another cool trick. Patience. You can get to the top later in the day with a much lower CPC as the top bidders run out of budget. If their ads are successful you will slot in and climb higher as their expensive clicks get eaten up and their daily budget is reached, causing them to stop running the adverts for the day.
Tags: AdWords, Google, Google Caffine, Search Engine Optimisation, SEO, Sydney SEO, Website Design
Posted in Google, Google AdWords, Search Engine Optimisation | No Comments »
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