Google AdWords Tip 5 – Test different Advertisments and positions.
How much difference will being first, second third or tenth position make to your conversion rates and your budget? To be effective, you should know.
Test your advert in each position and watch how many clicks it gets in each. Also see if the lower positions work as well as the top. You can get the lower positions cheaper so you can get mpre clicks, that is, if you can attract the clicks at the lower positions.
Try different creatives. Write different adverts and try them at different times and judge the click ratios. Throw out the least performing ads and create new ones to try to beat the best performing ads.
Remember that the AdWords ranking algorythm works on a CPC x CTR (click thru rate). It also takes into account how well targeted the keywords in the advert are to the page that it goes to and also compares to the search key phrase that has been used to invoke the advert.
Two adverts at the same bid price (CPC) will be judged higher or lower by the amount of clicks each attracts (CTR).
There is also another cool trick. Patience. You can get to the top later in the day with a much lower CPC as the top bidders run out of budget. If their ads are successful you will slot in and climb higher as their expensive clicks get eaten up and their daily budget is reached, causing them to stop running the adverts for the day.
