August 30th, 2010
Google AdWords Tip 4 – Turn off content targeting and search network.
The search network is where Google places advertising on other peoples websites. If you have a popular website you can make money from having a google ads display on it, and the ads that are shown on each form the Google Adwords Network.
The problem is, you don’t know where your ads are going to show and the people there are not really searching for your site. This does attract clicks but they are usually just browsers, not searchers, and it just costs you money each time they have a look.
You can turn Search Network Ad Placement OFF in the preferences. I usually leave the display on mobiles option ON.
Hope this helps.
Tags: AdWords, Google, Google Caffine, Search Engine Optimisation, Sydney SEO
Posted in Google, Google AdWords, Search Engine Optimisation | No Comments »
August 29th, 2010
Tip 3. Global Negative Keywords.
You don’t want people finding your add when they are searching for free stuff if you are selling something. This may sound obvious to some but do some searches and you will see it happening. Use the word FREE in your negative keywords and you will never pop up in a search that contains the word FREE. Using negative keywords is especially important if you are using broad matching.
So what are negative keywords?
Negative keywords are a core component of a successful keyword list. Adding a negative keyword to your ad campaign means that your ads will not be shown for searches containing that word. You will save money by filtering out unwanted queries and you will find that you then reach the most appropriate prospects, reduce your cost per click and increase your return on investment.
How to use them.
You add a negative keyword the same as you would add a normal keyword. The only difference is that you add a negative sign (-) before the term (with no space between the negative sign and the first letter of the keyword).
-free would stop any searches with the word FREE in it from showing up.
Imaging you own a Bag company that sells canvas and plastic bags. You would not want people that search for Leather Bags to see your advert and click on it as that would cost you money and they are not looking for your product.
Adding the negative keyword -leather would stop any searches with the word LEATHER in it from showing up. This would filter out any of those searches meaning that you get better targeted advertising.
Hope this helps.
Tags: AdWords, Google, Search Engine Optimisation, Sydney SEO
Posted in Google, Google AdWords | 6 Comments »
August 24th, 2010
Click here to read about each plugin.
This is a link to a cool article that will give you access to 6 plugins that will greatly increase your productivity in blogging with WordPress.
As you all know I strongly recommend that you use WordPress as your blog choice for many reasons, most of all being that Google absolutely loves it for SEO.
Hope you like the plugins and the info helps you increase traffic to your site.
Adam.
Tags: Blog, Search Engines, SEO, Sydney Web Design, Wordpress
Posted in Blog, Free Stuff, Website Design, Wordpress | 1 Comment »
August 22nd, 2010
If you are looking for FREE WordPress themes look no further. Here is a collection of free high quality WordPress themes for you to use as your default template.
They are all from Smashing Magazine and can be uploaded to your blog and selected as the default template. They should then automatically replace your current look.
If you are looking for a more customised template, something to match your current website or a design that you have created we can turn it into a template for you and install on your blog.
We can also create WordPress Widgets and Plugins too. Just tell us what you need and we will create it for you.
Call Adam on (02) 9957 3337 for further information.
Tags: Social Media, Sydney Web Design, Website Design, Wordpress
Posted in Free Stuff, Social Media, Website Design, Wordpress | 13 Comments »
August 21st, 2010
Adam, I want to thank you for the website you recently designed and created for us. We are extremely happy with what has been accomplished. It was our goal to have a website designed that not only appealed to our buyers but also built on our brand and was simple for our staff to maintain.
The simple maintenance procedure has given us the ability to manipulate our data quickly to respond to market conditions without waiting for third parties. The Used Car Upload Facility for both stock and photos is certainly an exceptional tool. Updating stock daily is vital to our success in the motor industry as the use of the web has become part of every car buyers source or information in their purchase decisions.
Since our site has gone live on the web, your services have been commendable. We are always looking for new ways of improving the way we do business and your advice and attention to achieving minor adjustments or creating additional tools at our request occurs seamlessly.
Our website has enabled us to source more clients and keep them informed of our current programs on daily basis and all at minimal or no extra cost.
Your friendly approach and after sales service have encouraged me to recommend you to anyone wishing to gain the advantage of having a modern and user friendly website.
Thanks again for your support.
Yours Faithfully
Ryde Motor Group
Rod Broadley
Financial Controller
Tags: Google, Google Caffine, Sydney SEO, Sydney Web Design, Testimonial, Website Design
Posted in Google, Testimonial, Website Design | No Comments »
August 21st, 2010
I first chose Dot Com Promotions to design my web site, www.alburyenvirobags.com.au, because his package was flexible and the communicative manner of Adam made me feel I would retain some control over fundamental aspects of the design which were important to me. Adam’s package also fitted my budget, and his experience as, presented in his portfolio, also significantly influenced my decision.
I am extremely pleased with the completed project and the way in which Adam has worked together with me to create what I wanted. The main ‘problem’ has been, he has completely exceeded my expectations! Within weeks of completion the site is listed in Google and is generating enquiries – even without advertising!
Great job Adam! Thanks so much, I will be back for my next web site!
Graham Williamson
Director
Albury Enviro Bags
Tags: Google, Search Engines, Sydney Web Design, Testimonial, Website Design
Posted in Google, Testimonial, Website Design | 1 Comment »
August 20th, 2010
Thank you Adam for all you help over the last 3 years. The website you designed and built has been fantastic. Being a web-based business the website you designed and built for Mystery Flights was not only our ‘shop front’ but also a major component in our business processes. We were more than happy with your design and development of the site from the very beginning and the benefits we gained when the site went live were huge. The website was easy to use and learn to use, it cut down on a number of administrative tasks we needed to do, it remained robust and relevant as my business grew with only minor changes required over the 3 years and it looked great – customers loved it!
Having recently sold the business I know it was the look and quality of the website that attracted a buyer so quickly and they too are now enjoying the benefits of such a great site.
I also wanted to thank you particularly for your service over the years. You returned every call and every email promptly and provided value for money and quick turnaround times every time I needed a change or enhancement. You have also been a great advisor when I have been starting on something new and your support and advice was always greatly received.
I have no hesitation in recommending you – and have already done so on many occasions. I wish you all the success with your future clients and I look forward to when I may next need a website so I can work with you again.
All the best,
Regards,
Louise.
Tags: Search Engine Optimisation, Search Engines, Sydney SEO, Testimonial
Posted in Testimonial | 1 Comment »
August 20th, 2010
Tip 2: Use Dynamic Titles
A dynamic title is an advert title that is added dynamically when the searcher types in their query. It is very easy to achieve and it costs no extra to do and according to Google it also has a good effect on CTR and conversion rates.
In the title field of your own Google AdWords advert that you are creating you simply put the following code:
{keyword:your backup title here}
You replace “your backup title here” with your own title incase the searchers key phrase is too long to be inserted into your title. If AdWords cannot use their phrase it will insert your backup title.
Tags: AdWords, Google, Search Engines, SEO, Sydney SEO
Posted in Google, Google AdWords | 4 Comments »
August 19th, 2010
This is the first in a series of AdWords Tips.
Tip 1. Don’t use broad matching for keywords.
At least, not to start off with. What’s broad matching exactly? If you include general keyword phrases such as “running shoes” in your keyword list, your ads will appear when users search for running and shoes, in any order, separately or together and also along with other terms like repairs or fittings or collectors.
With expanded matching by Google it will become even harder to know when your keywords will show as Google will show them algorithmically.
Broad match is used by experienced advertisers looking to save time or by advertisers who may not have the time to target their campaigns. Broad matching can be the correct answer for bits of certain parts of a campaign, but broad matching all keywords can be dangerous.
Tags: AdWords, Google, Search Engine Optimisation, Search Engines, SEO, Sydney SEO
Posted in Google, Google AdWords | 1 Comment »
August 17th, 2010
What is the best screen size to build your website for?
Well, the real answer is that there is no one size that fits all. The BEST answer is that the majority of users are using a screen size today of 1024 x 768 pixels (closely followed by 1280×800).
1024×768 pixels.
 Website Design - Screen Resolutions The old standard was 800×600 pixels and you will find that 85% of the web is still this size as the sites were created many years ago. The extra width that we now get from the new standard allows us to do a lot more with the designs as well as user navigation than we could before with the narrow 800 pixels.
Optimise for 1024×768 and you can’t go wrong. This will get you into the most amount of screens at exactly the right size that your site was created at meaning you will look your best, and that is the name of the game.
You could also create LIQUID LAYOUTS that resize depending on the screen size though most designers will tell you that any design looks good at a specific size. If it resizes dynamically the width and height will change thus changing the aesthetics.
Tags: Screen Resolution, Screen Sizes, Sydney Web Design, Website Design
Posted in Website Design | 2 Comments »
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